Roots, our favorite little veg joint, is growing. Roots will be three years old this summer, in restaurant years, that’s like early 20’s. With it’s 3rd birthday, comes a new location and brand identity, logo, menus etc… Andrew asked me to whip up a logo for the new identity, so over a 3 or 4 month period (about a year ago) we went back and forth and came up with the new logo. I’ve posted my process, since there were a lot of directions I went in that I particularly liked (it’s best seen large). Since there was no real rush, it was nice to let the logo marinate on the back burner, putting in a few hours here and there, every few weeks. The M.O. of the logo changed on a weekly basis, so it was great to have an extended time frame to work on it. In the middle of the process, our buddy Ro joined Andrew as a partner in Roots and entered into the mix as well.
