From Russia with love

Gosha Rubchinskiy is the talent shining spotlight on the real Russian youth. A designer with the intonation of an artist – and none of the lofty, conceptual pretension. Rubchinsky’s wardrobe of streetwear for skate kids is a reflection of counterculture and identity in a nation growing from its rich Soviet history.

He is a creative beyond clothes, crossing disciplines to include fanzines and print, video, installations, a blog and photography, something he has a real talent for. He has a lot to say and many ways to express the vibrancy and urgency of it.